If the deal doesn’t have a story, we don’t even look at the numbers.
We just bought a 158-unit property on a golf course.
Same owner for 25 years.
Never visited.
Self-managed from Florida.
Vacant. Unrenovated.
Manager was MIA.
That’s the story.
And it told me everything I needed to know before even pulling the rent roll.
Here’s the mindset shift: numbers don’t create opportunity mismanagement does. The worse the operations, the bigger the upside if you know how to fix it.
That’s why every great deal starts with a broken story… and ends with forced equity.
Want to learn how to spot the story hidden inside the deal? Join us at Limitless Expo
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