Everyone’s obsessed with the price of a property. But here’s the truth: price doesn’t matter if there’s no demand.
I’ve been in this business 30 years. We’ve bought over $3 billion in assets. And the biggest mistake I see new investors make is this they focus on the number, not the people.
Cash flow comes from people. If no one wants to live there, work there, or rent there, your deal isn’t worth anything.
At MC Companies, we look for markets with strong job growth, population growth, and a clear demand for housing. That’s what drives consistent cash flow and long-term value.
Real estate is about fundamentals, not emotion. If you’re not thinking that way, you’re gambling not investing.
Want to know what we look for in an apartment deal?
Comment #Apt and I’ll break it down.
#multifamilyinvesting #cashflowmindset #realestatestrategy
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