Willy was joined once again by Ryan Marshall, President and Chief Executive Officer of PulteGroup, Inc., at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference.
They took to the stage to discuss how demographic shifts are reshaping the homebuilding market, the leading indicators PulteGroup relies on to navigate change, and the evolution of its brands to serve distinct consumer needs. Ryan also shared how Del Webb communities are adapting to new lifestyle expectations, including a growing focus on wellness, and offered perspective on broader housing challenges—from affordability and immigration to the future of Fannie Mae and Freddie Mac.
Tune in for the trends and insights that you need to know.
Key Points In The Webcast:
00:00 Introduction
01:27 Willy introduces Ryan Marshall
02:17 Dreaming of being a cowboy
04:06 Going into the gas station business
06:06 Developing managerial skills early on
08:19 Stepping in Pulte leadership: Ryan’s priorities
12:55 How shifting adult milestones impacted the market
15:49 Buying $5 billion of land
17:58 The effect of new Austin residents on housing
19:49 How did Pulte maintain the highest margins in the industry?
23:51 Building on-spec and design-to-build homes
24:39 Catering to the active adult housing market
26:36 Selling to Sunbelt-large communities
31:08 The impact of longevity and family dynamics
32:41 What is the Del Webb Explore?
35:54 Attractive amenities for younger adults
37:10 Thoughts on targeting younger and older age groups
38:52 Healthcare access in Pulte’s communities
39:32 Do tariffs affect home prices?
41:24 How can Pulte build 14,000 more homes annually?
44:35 The land entitlement process
46:49 The effects of immigration laws on labor access
48:01 The privatization of Fannie and Freddie
51:24 The future of the mortgage finance industry
53:24 Where will Pulte be in 10 years?
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