You don’t need to raise the rent to increase cash flow.
You just need to find what the last owner missed.
When Ross and I looked at a 1,200-unit portfolio, I spotted one thing buried in the rent roll—utilities weren’t being billed back to the tenants. That’s RUBS. Resident Utility Billing Services.
And it was leaking $500,000 a year.
Most investors would’ve passed. We saw forced equity.
It took a couple years, but that $500K now hits our bottom line every single year.
That’s what separates amateurs from operators. You don’t buy based on the brochure—you buy based on the fundamentals.
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#CashFlowIsKing #ForcedEquity #MultifamilyInvesting
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