Willy was once again joined by Stephanie Linnartz. Since she was last on the webcast in 2021, she made a major career change, from President of Marriott to President and Chief Executive Officer of Under Armour.
According to Stephanie, “I decided to take my own advice – to bet on myself and take a chance. That’s what led me to this job.”
She and Willy discussed similarities and differences between running Mariott and Under Armour, the company’s new focus on the female athlete, Under Armour’s brand loyalty program, the “Taylor Swift Effect” on sports apparel brands, the company’s focus on social impact and organizations they’re partnering with, advice she’d give to female professionals, and what we can expect to see from Under Armour in the years to come.
Watch or listen to the replay.
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Key Points In The Webcast:
00:00 Introduction
01:50 Willy introduces Stephanie Linnartz
04:31 Marriott and Under Armour: The transition and leadership
09:36 Decision-making and catering to changing customer tastes
12:14 How Under Armour accurately pinpoints consumer needs
16:43 Setting UA on a unique market positioning
20:55 The Taylor Swift effect: Why we need more female athletes
23:19 Expanding the Under Armour culture and product line
24:13 The supply chain post-COVID: challenges and changes
30:48 What’s in the Under Armour loyalty program?
33:29 How much of a priority is marketing college athletes?
35:41 UA’s community work and meeting Steph Curry
43:07 The venture capital process of finding talent
46:43 Stephanie’s advice for young women today
48:53 Greatest lessons from Stephanie’s late mother
50:24 What is the future of Under Armour?
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