The hardest part of raising capital isn’t getting started. It’s knowing when to stop.
Just because you can raise money doesn’t mean you should.
That was the biggest lesson I learned after raising over a billion dollars in my career.
In this market, ego is expensive. When deals stop making sense you need a pause switch.
We pulled back three years ago because the fundamentals told us to.
Most didn’t. Now they’re paying the price.
It’s not about momentum. It’s about discipline.
The deal not you is what drives the outcome.
Want to know how we decide when to walk and when to go all-in?
Comment #Apt and I’ll send you our guide on What MC Companies Looks for in an Apartment Deal the exact framework we use before deploying a dollar.
#SmartMoneyMoves
#MultifamilyDiscipline
#CashFlowFirst
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