To download the resource that Ken mentioned in the video follow this link: https://kenlearn.com/value-add-playbook
We turned $192,000 into $3.1 million in value — without touching the kitchens, bathrooms, or flooring.
Most investors think “value-add” means granite countertops and fancy lighting.
They’re wrong.
In this video, I break down the one simple upgrade we made to a 256-unit property that added $153,600 in pure cash flow and $3.1 million in equity — all for less than $200K out of pocket.
✅ No remodels
✅ No design upgrades
✅ Just a high-ROI strategy every investor overlooks
This works in any market — and tenants actually love it.
We’ll walk you through:
The exact math behind the strategy
Why it created a 15-month payback period
How to replicate this on your next deal
And the mindset shift that separates amateurs from true professionals
👀 Most investors miss this because they focus on looks, not lifestyle.
Ken has a real estate strategies podcast! Follow your favorite platform each week.
Apple Podcasts: https://apple.co/3jDqftx
Spotify: https://spoti.fi/31GUDwW
Follow Ken on social media at: https://x.com/kenmcelroy
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Visit Ken’s Bookstore: https://kenmcelroy.com/books/
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ABOUT KEN:
Ken is the author of the bestselling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and has an upcoming book: “ABCs of Buying Rental Property: How You Can Achieve Financial Freedom in Five Years.” Ken is a Rich Dad Advisor.
Ken offers a wealth of personal experiences, practical advice, success stories, and even some informative setbacks, all presented here to educate and inspire. Whether you’re a new or seasoned investor, the information and resources on this channel will set you on a path where you and your investments can thrive.
Ken’s company: https://mccompanies.com/
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DISCLAIMERS: Any information or advice available on this channel is intended for educational and general guidance only. Ken McElroy and KenMcElroy.com, LLC shall not be liable for any direct, incidental, consequential, indirect, or punitive damages arising out of access to or use of any of the content available on this channel. Consult a financial advisor or other wealth management professional before you make investments of any kind.
Although Ken McElroy and his affiliates take all reasonable care to ensure that the contents of this channel are accurate and up-to-date, all information contained on it is provided ‘as is.’
Ken McElroy makes no warranties or representations of any kind concerning the accuracy or suitability of the information contained on this channel.
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