Shaping the Future of Luxury Living with Jeffrey Soffer



On a special, in-person Walker Webcast, Willy sat down with Jeffrey Soffer, Chairman and CEO of Fontainebleau Development and one of the most influential figures in luxury real estate and hospitality.

They discussed the evolution of the Fontainebleau brand, Jeffrey’s career path, how design and development are reshaping luxury living, the Las Vegas and Miami markets, what’s ahead for high-end hospitality, and much more.

Key Points In The Webcast:
00:00 Introduction
01:09 The scale of Fontainebleau
02:09 Jeffrey opening the resort on his birthday
03:59 Stepping off for a while
06:02 The revenue drivers of Fontainebleau
08:40 The target client base in gambling
09:51 Collecting data and loyalty rewards
11:56 The future of data center financing
15:56 What makes hospitality attractive?
18:04 Establishing and maintaining excellence
20:01 The secret to Fontainebleau’s marketing
21:19 Outlook on high-end hospitality
22:11 When’s the next billion-dollar innovation?
23:43 Perspective on the South Florida market
24:22 Relocations of financial services
26:09 Environmental concerns in South Florida
28:31 Having Tom Brady and Jeff Bezos as neighbors
31:03 The challenges of making one’s vision a reality
33:06 The importance of F1
34:19 The partnership with Discovery Land
36:11 How Jeffrey selects business partners
38:25 Jeffrey’s five-year projection

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