Willy was joined by Wall Street Journal reporters and authors of The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest-Growing Sport (https://www.amazon.com/Formula-Rogues-Geniuses-Reengineered-Fastest-Growing/dp/0063318628), Joshua Robinson and Jonathan Clegg. They covered key topics from the book, including the pivotal moments and figures that reshaped F1’s trajectory, the technology and engineering advancements that revolutionized the sport, how F1’s sudden arrival in the US was actually decades in the making, and the strategies that have propelled it to become the globe’s fastest-growing sport.
Key Points In The Webcast:
00:00 Introduction
01:31 Willy introduces Jonathan Clegg and Joshua Robinson
03:04 Bernie Ecclestone’s legacy
07:15 The evolution of public interest in F1
11:14 The origin of the name and company’s mantra
15:54 F1’s changing leadership dynamics
19:41 The most noteworthy laps in F1 history
22:42 What draws audiences to F1?
25:07 How safety has improved over the years
28:02 The impact of the Saudi investment
30:16 Bernie Ecclestone’s focus and turning down Russia
34:26 The effect of big automobile brand presence
40:21 The financial support of automobile brands
42:34 How “Drive to Survive” transformed F1
44:58 F1 drivers becoming household names
47:02 The Liberty era and how it reinvented the sport
49:42 The downside of becoming a TV product
53:48 Monetizing a spectacle: Does it make it better?
57:04 Will Saudis move on to live golf?
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