Rent growth is not a business plan.
A lot of investors in the last decade got comfortable thinking 6 to 10% rent growth was normal. It’s not. That was an anomaly, not a strategy.
In my 30+ years, I’ve lived through rising interest rates, shifting regulations, and unpredictable market cycles. You can’t count on the Fed to save your deal.
Smart investors plan for normal conditions not the perfect storm of cheap debt and double-digit rent bumps.
At MC Companies, we buy based on the fundamentals. Strong location. Strong demand. Real cash flow from day one. That’s how we protect investor capital and stay in the game long-term.
Want to know exactly what we look for in an apartment deal?
Comment #Apt and I’ll show you.
#realestaterisks #multifamilystrategy #cashflowinvesting
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