Your hub pages must sit close to the homepage because crawl frequency and crawl priority directly boost their ranking power.
Top-level hub pages always get crawled more often and are treated as more important by search engines.
A hub’s authority is reinforced by internal links and amplified by the higher volume of backlinks it naturally attracts.
Top-level hubs rank for far broader sets of queries than any individual child page because their themes are wider and more comprehensive.
You must create both a broad hub page and many focused child pages to maximize keyword coverage across general and long-tail terms.
Hub-and-spoke structures allow you to dominate both broad intent keywords and hyper-specific intent keywords simultaneously.
Your most important keywords must live on your top-level pages because the entire site’s architecture exists to support those pages.
Internal linking must consistently point authority to your top-level thematic hubs to keep them ranking strongly over time.
Backlinks will always flow more heavily to top-level hubs than to individual pages, further increasing their advantage.
Strong performance comes from understanding URL structure, internal links, backlinks, and topical clustering as a unified system.
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